When Bella Alubo exhales, the world listens. The rising Nigerian R&B star has just released “Oxygen”, a pulsing new track that doubles as both lifeline and heartbreak confession. Out now via Sparta/Benin City Ent., the single marks the first glimpse into her upcoming album Love Is War (dropping August 30), setting the tone for what promises to be one of the year’s most intoxicating projects.

The Pulse of “Oxygen”

Produced by Grammy-nominated Fresh Ayr (Post Malone, Gunna, NBA Youngboy) and co-written with Cheyenne Lavene (Coco Jones), “Oxygen” drifts between silky R&B melodies and sultry Afrobeats percussion. Melodic synths shimmer against kinetic drums, creating the sonic tension that mirrors Bella’s lyrics: the push-and-pull of a one-sided relationship that feels both irresistible and suffocating.

It’s the kind of track that lingers, reminding listeners that love can be as essential—and as dangerous—as air itself.

From Breakout Buzz to Global Spotlight

Bella Alubo isn’t just on the rise—she’s already reshaping the contours of modern R&B. Her 2018 breakout “Tropicana Fruit Juice” racked up over 14 million streams and drew praise from tastemakers like Julie Adenuga, while catching the attention of icons Alicia Keys and Ashanti. She followed that momentum with a feature on the 2023 Notorious B.I.G. tribute track “G.O.A.T.” alongside Ty Dolla $ign, which pulled in another 13 million streams.

Earlier this year, her single “White Shoes” soared past 2 million YouTube views, proving her star power isn’t just local—it’s global.

Love Is War: A New Era

With “Oxygen” as its opening shot, Love Is War is shaping up to be Bella’s boldest statement yet. Where past releases leaned into bright, playful textures, this new chapter is charged with deeper emotional stakes, weaving Afrobeats heat with a raw R&B vulnerability.

For Bella, the war in love isn’t just heartbreak—it’s resilience, desire, and the refusal to play small.

Why Bella Alubo Matters

In a scene where Afrobeats and R&B are increasingly entwined, Bella Alubo sits at the crossroads—fearless, magnetic, and impossible to ignore. She’s not just breaking into the UK and global consciousness—she’s expanding the map of where Nigerian music can go next.

“Oxygen” is more than a track. It’s a milestone, a breath of fresh air, and the start of a war we’re ready to follow her into.