A fresh sound is taking over New York City, and it’s as unique as the artist himself. Jiwon Lee Simpkins, better known as Jiwon, is quickly becoming a rising sensation with his unclassifiable sound. His latest track titled “so in love wth u” perfectly showcases his ability to blend various genres and emotions into a catchy tune that everyone will enjoy.

Jiwon’s love for music started young. His dad exposed him to the emotional storytelling of bands like The Clash and Joy Division, while his mom instilled a love of proper musical training. This contrasting influence is clear in his music, where pop hooks meet thoughtful songwriting. More than just showing off his skills, Jiwon uses his mastery of piano, bass, and drums to express himself freely. Music is his way of pouring his heart out. His songs combine technical knowledge with raw emotion, creating a sound that’s both beautiful and makes you want to dance.

His latest song, “so in love wth u,” is Jiwon’s love letter to 80s diner pop, a time known for its nostalgic simplicity. But Jiwon’s take is anything but simple. It’s a complex mix of catchy melodies and modern electronic sounds, taking you on a journey through the ups and downs of love. The lyrics talk about having feelings for someone who does not reciprocate them, and the emotional turmoil that comes with loving someone while doubting oneself.

In the track, Jiwon celebrates classic love songs and the art of songwriting itself. His music is a funky blend of pop, R&B, and retro vibes, creating something fresh yet familiar. His voice adds to the unique sound, making you go from reflective and melancholic to passionate and energetic.

With “so in love wth u,” Jiwon keeps pushing his creative limits. His dedication to his music, his exploration of his emotions, and his commitment to being real make him a truly special artist. In a world of generic music, Jiwon stands out with his honesty and passion, making him a powerful voice for his generation and beyond.

Jiwon has a distinctive approach to making music, and it is rooted in his perspective on the creative process. According to him, this process is deeply personal as it draws from one’s life experiences. That is why he chooses to work independently when producing music. This approach has proved successful for him as his dedication and musical adaptability result in a remarkable range of emotions for listeners to experience. When listening to Jiwon’s music, listeners can expect an exhilarating ride that combines entertainment and emotional depth. 

Whether you love 80s pop or just want a song that will get you moving, Jiwon’s “so in love wth u” is the perfect pick-me-up. His ability to mix catchy tunes with deep thoughts makes him an artist to keep an eye on. He’s blurring genre lines and creating music that speaks to people in many ways.