Contemporary pop artist Kristin Carter is celebrating the release of her new music video, “Euphoria”, which is now available on YouTube.
Co-written by the Vancouver-based artist with fellow Canadian Steve Mitchell in Nashville, “Euphoria” is the second single from Carter’s debut album, “Full Bloom”, which dropped in April.
“Euphoria” – co-produced by Carter and Marcus Ramsay – is a dance-friendly pop anthem that radiates through Carter’s surefire and breathless vocal delivery against a lively and upbeat production. The video was directed by award-winning filmmaker Eva Tavares.
“While the song was written about the excitement of a new romantic connection, we wanted to try a unique approach with the video but stay true to the confidence that runs through the song. We decided to focus on the inner conflict between one’s authentic self and the ideal self they aspire to become. Against the backdrop of pulsating neon lights and a mesmerizing dance floor, the video encapsulates the journey towards self-discovery and empowerment if one can embrace confidence and unlock their true potential.”
“This video was the melding of my and the director Eva’s unique visions. We were so excited to have it come together the way that it did! The bright colours, joyful energy and mystery all blended together effortlessly amongst the backdrop of an electric club. Plus it’s the first time I got to really dance in a video which I’ve been wanting to do for a while.”
“My favourite scene in the video is the circular dancing scene towards the end. That was so much fun to film with my body double Kiara McIlravey. My mom served food on set, and even she had a hard time telling us apart when we were moving so fast. That scene to me really embodies the celebration of one’s authentic self, which is a message of the video.”
“This album is a sonic journal that chronicles my curiosity, exploration, and growth throughout my 20s. Since we continually evolve in life, I chose to craft it as a musical garden that holds the many different shades, layers, and expressions of my journey. Within it are flowers – the songs that reflect the unique individual moments that form a collective human experience.”
