Photography by Madaleine Cutone
Darren Drew, Founder of In the Groove Music LLC, has built a distinctive reputation in the music and media industries, where he doesn’t just sell music—he sells style, taste, and an unwavering commitment to service. Darren is a tastemaker, a leader, and a motivator, with a deep-rooted passion for creating, producing, and managing music and talent across all media platforms.
With a career marked by long-term partnerships with leading organizations such as Disney, Paramount, and Universal, Darren has secured one-of-a-kind in-house partnership agreements with entertainment heavyweights. His vision has always been to establish In the Groove Music as a designer brand for music—offering boutique experiences that merge passion, trust, style, and resilience.
In the Groove Music currently boasts a licensable indie catalog of over 25,000 tracks and an impressive portfolio of work across industries. Darren’s company has contributed to projects with major brands and organizations such as Marvel, Honda, SportsCenter, Maserati, Hearst Media, The PGA Championship, NFL, Toyota, Farmers Insurance, Sony Pictures, NCAA, BMW, and Anheuser-Busch. His recent work includes music supervision for hit films like Smile 2, A Quiet Place: Day One, Sonic the Hedgehog 2, and Theater Camp, as well as partnerships with advertisers like Dodge Ram.
