Photography Nathan James

Directed by MOD SUN’s close friend & guitarist, forgetbrennan, the video follows MOD SUN in multiple locations across London including: Hyde Park, on a double decker bus, the River Thames, Tufnell Park, and the roof The Hard Rock Hotel. 

A few days before the video shoot, MOD SUN shared an ask across social media for fans to show up in “Perfectly Imperfect” homemade shirts to be a part of the video & over 200 people participated. The video also features some clips shot on Mod’s infamous DV camera that he takes everywhere.

“Is it not strange that “I’m Perfect” and “Imperfect” are spelled the exact same way?”, said MOD SUN. “There’s a message in that….we are all perfect just the way we are. Growing up in this day and age, it’s hard to not compare our lives to others. 

“Perfectly Imperfect” is a self love anthem about embracing yourself and your differences. We are all special. I’ll never be exactly like my idols and heroes and that’s amazing because I am ME! Also, It’s summertime and all we are hearing is sad songs…the world needs some happiness right now.”

Photography Pretty Puke