London-based singer songwriter, producer and engineer Sarita Lozano is a true gem worth keeping your eye on.
Her new single ‘Purge’ is an ode to female empowerment, and her experiences as a survivor, which many will be able to relate to. Opting for a dark, edgy, and eerie soundscape, it commands attention from the beginning with it’s grime-like instrumental that is richly textured, with sprightly synth patterns, making the perfect backdrop for Sarita’s fiery delivery of thought-provoking lyrics, that invite listeners to get more acquainted with her as she embarks on her journey of healing.
Sharing her thoughts on the single, Sarita explains, “Purge is an honest account of some of the experiences that have shaped my life at first for worse and now for better. I used to be ashamed of what I lived because I blamed myself. I wasn’t honest with myself and so I kept living loops of negativity, running to heal other people’s pain because I didn’t want to deal with my own. I wasn’t self-aware and I didn’t accept it.”
A huge advocate in feminism, Sarita elaborates on the message of the single, “I wrote Purge to set myself free and throw shade back at those it belongs to. I am not a victim. I am more than my experiences and more than my traumas. I want to promote realness through self-awareness and acceptance to save other people that like me have run from their pain because the same things that once made me feel I didn’t want to be alive, now motivate me to achieve greatness.”
What’s your story as an artist?
I am an empath and super sensitive. Growing up I always felt people and environments trying to put me in a box. I am a Free Spirit and although my background is English/Spanish, I’ve never “fitted in” anywhere. I am happy with this and have spent my life burning these boxes and shaking judgment off my spirit. I grew up watching my daddy make music. He is a Flamenco artist from Spain. I really do think you are born an artist and don’t choose it. I am an artist, writer, producer and engineer. I started writing poetry and songs aged 5 and made my first beats using an old metronome and acoustic piano, recorded through a laptop in her bathroom. I started producing music in 2016 when she was living in Lewisham, South London and created my first studio through a Tinder match. Since then, I have been crafting and engineering my sound which has received regular support from BBC Introducing in Essex. I am a humanitarian and believe strongly in female empowerment. I am a survivor. My spirituality is at the centre of my quest to bare light, seek truth and heal through m gift of music.
What inspired this single?
I’ve survived some dark times. Purge is my story. It is an honest account of some of the experiences that have shaped my life at first for worse and now for better. I used to be ashamed of what I lived because I blamed myself. I wasn’t honest with myself and so I kept living loops of negativity, running to heal other people’s pain because I didn’t want to deal with my own. I wasn’t self-aware and I didn’t accept. I wrote Purge to set myself free and throw shade back at those it belongs to. I am not a victim. I am more than my experiences and more than my traumas. I want to promote realness through self-awareness and acceptance to save other people that like me have run from their pain because the same things that once made me feel I didn’t want to be alive, now motivate me to achieve greatness.
What are some sources of inspiration for your storytelling?
I feel deeply and find inspiration everywhere. In fact, I make music to release my feelings that would otherwise probably be too much to carry with me. I believe in God and find inspiration in nature, in people and in animals.
Any funny anecdotes from the time you were recording or writing the album?
My dog sometimes tries to sing along when I am recording in studio. Sometimes I record in my underwear because my “smart” mouse doesn’t like certain fabric and the postman bangs on the window.
What’s a record that shaped your creativity?
My first project “Lucid” was really experimental. I like the track “Central Line Interlude” because I reversed some synths and it sounds like being on the tube!
Who is an artist or band you look up to today?
I respect all artists. I particularly love Tupac, Alejandro Sanz, La Niña Pastori, Santana
Any future projects?
I create music most days. I have a flamenco project I am particularly excited about releasing… maybe around February/March time
Top 3 dream collaborations?
Jhene Aiko, Rosalia, Daddy Yankee
What does music mean to you?
Music is my truth in its purest form and the most intimate part of me, untainted.
How would you describe your sound to someone who has never heard you?
Raw and Real. A hybrid of smooth and rough. Deep like the sea.
