Snafu Records has always been at the forefront of leveraging technology to discover and nurture talent. “We have always believed that talent is everywhere, but the opportunities afforded to that talent are not always evenly distributed,” said Ankit Desai, Founder and CEO of Snafu Records.
To celebrate International Women’s Day (March 8th) and Women’s History Month (1st-31st March), revolutionary Swedish record label Snafu Records is launching a new initiative aimed at supporting and elevating female creators in the music industry. The Snafu Women’s Creator Fund, seeks to address the stark gender disparity in music streaming and production, where less than 22% of all streams on platforms like Spotify are attributed to female artists. While the offer starts with an advance on a female creator’s catalogue, it is the additional catalogue growth and AR opportunities provided that Snafu believes will make an impact on women’s careers and experiences in the music industry as a whole.
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Mira Howard, Head of Snafu’s Song Fund adds: “As a woman in music and tech, I think it is very important to support women, especially when the numbers are so stacked against them. With the women’s fund, we have a chance to really have a positive impact. If we can make a difference for even one female creator’s career, we will be happy. But the ultimate goal of the women’s fund is bigger than that – it is to shift the percentage of women actually making a living on music.”
