Creative directed by ROWA and produced in collaboration with video director Gina Sgrenci, the visual for the music video was meant to a create a blank canvas to showcase the raw talent of the “Naughty GXRL” archetype through high energy dance performances and movement; choreographed by Venezuelan dancer Liz Marrero.
The juxtaposition of the modern day femme, alongside lofi and vintage aesthetics, combines raw choreography and glitch art as an introduction to ROWA’s visual universe. With imagery of an albino snake, floral altars and the empowered divine feminine, the “NAUGHTY GXRL” video alludes to the age old tale of Lillith in a modern and dystopian Eden.
“My debut release ‘Naughty GXRL’ is an ode to the duality I face as a woman, an exploration of what I like to call the “Hott Girl Digital Era” and an introduction to my visual realm “THE ROWAVERSE”. To me, the archetype of the ‘Naughty GXRL‘ is a fierce individual who harnesses their feminine power but also works passionately towards maintaining real skills. ‘Naughty GXRL’ is a celebration of sexual liberation, life and the pursuit of knowledge.
My work is really about creating a palatable experience for the viewer/listener whilst embedding a lot of deeper meaning into my art. For instance, in this video I utilized an albino snake within a digital dystopia installation dripping with plant life. This is my way of expressing the age old tale of Lilith and how this ancient story relates to our modern day experiences. I’ve always really loved subliminal messaging within visual storytelling and have always had an obsession with exploring deeper meanings in life. However, I think it’s important to let the viewer decide if they want to look into my work on that deeper level.”
