Geo Baddoo Blooms Into Herself on Empowering New Single ‘Look At Me’

After turning heads with her vulnerable breakout My Turn, London-based soul-R&B songstress Geo Baddoo returns with Look At Me — a radiant summer anthem that doubles as a quiet revolution. Pairing her warm, emotive vocals with crisp, genre-blurring production from Germany’s Tytanium, Geo delivers a fearless ode to self-acceptance in an age of appearances.

Anchored by lines like “I don’t wanna hide anymore” and “I’d shine like a star if you let me”, Look At Me wrestles with the tension between performative culture and personal truth — a theme sparked by a reflective trip to Los Angeles, where everyone seemed to be playing a part. Over a lush palette of deep house, jazz, and R&B, Geo pushes back against the noise with tenderness, creating a sound that feels expansive yet deeply grounded.

“The track has a warmth that feels like summer,” Geo explains. “At its core, it’s about keeping my integrity, being confident and safe in my own hands in an environment that’s noisy with ego and distraction. For me, Look At Me captures the feeling of being in full bloom — open, grounded, and ready for whatever comes next.”

Known for her ability to balance vulnerability and strength, Geo channels that quiet resilience here, crafting a song that feels like both a mirror and a balm. Tytanium’s intricate, soulful production dances around her harmonies, elevating the intimacy of her storytelling while keeping the groove irresistible.

Following a string of acclaimed performances and her COLORS-championed debut, Look At Me is yet another reminder of Geo Baddoo’s singular presence in British soul — sensitive yet self-assured, nostalgic yet forward-facing. As she steps into her own light, her music invites the rest of us to do the same.

“Look At Me” feels like both a personal anthem and a public declaration. What moment or experience sparked its creation during your time in Los Angeles?

I’ve spent a fair bit of time in LA over the years, and have really come to love the city. Obviously it’s such a huge entertainment centre, so when I’m there I’m usually going to industry events. I find it really interesting to observe how people act in these kinds of environments, including myself. I was just clocking how people perform, what masks they wear or don’t wear, but also how they receive others. The last time I went I felt like I had a new self-awareness – I just felt very grounded in myself and not so caught up in a facade.

The lyrics speak to shedding performative layers in a world obsessed with image. How have you personally navigated that tension as an artist in today’s industry?

It’s definitely hard because, as an artist, you are a product. So you must be packaged and positioned in a way that people can understand what it is they’re engaging with. For me, I’ve had to shift the way I think about my image as an artist and start to view it as an extension of my art, and just another way to expand the stories in my music. Visuals go hand-in-hand with music, especially today but also going back to some of my favourite artists from older generations. As a person, I am very multifaceted and express myself in different sounds and different aesthetics. But most of the artists that I really look up to have never been boxed in, so that’s comforting. It’s all part of the fun of being a creator; it doesn’t have to feel forced.

You described the track as capturing the feeling of being “in full bloom.” What does that emotional and creative blooming look like for you right now?

It’s really about the personal growth I’m experiencing . The discipline, the resilience, the healing, the expansion. Creatively, I’m allowing myself to try new things and take more risks. A huge factor for me has been accepting the vulnerability that comes with the path I’m on and finding strength in that. I think that maintaining an honest relationship with myself makes me feel like I’m capable of anything, and that is what being ‘in full bloom’ is to me.

Your vocal phrasing and harmonies are so intentional and distinct—how do you approach building a vocal arrangement that feels emotionally true to the story?

Thank you. I definitely lead with instinct and I really value subtlety and simplicity. I don’t like to add things just for the sake of adding. Often I find it’s best to throw any ideas at the canvas then slowly peel things back until only what is necessary remains. Every choice has to serve the individual song! Sometimes a song needs more, sometimes it needs less. In terms of my phrasing, I’m really into words and language so attention to word placement is definitely a characteristic of my vocal style.

You worked with Tytanium on this track, whose production beautifully complements your sound. What was your collaborative process like, and what made this partnership special?

Yeah, it’s a beautiful instrumental. When I first heard it while in LA, I instantly had melodic ideas coming up. I cut up and restructured the track a bit to fit the structure I was hearing in my head, then I sent it back with all my vocals and he put it all together. This was my first release with a new producer, so it’s really cool to hear this evolution in my sound and to be able to show my versatility in this way. 

Your music often lives at the intersection of soul, R&B, jazz, and even elements of deep house. How do you decide what genre textures to weave into a track without losing your core sound?

I’m always led by the emotion first – I always understand what feeling I’m trying to capture. Then I build the sonic world that supports that. I don’t worry too much about genre rules. I grew up listening to so many different sounds, and they all live in me. So no matter what style I tap into, it still feels like me because it’s coming from a true place. Other times, like with ‘Look At Me’, I’m responding to the music to write the lyrics and melody. But it’s still the same, because I’m drawn to that individual track on that specific day for a reason. The feeling of it helps me to bring out what I want to say on that day. So it’s not really a decision I make, it’s just a matter of intuition.

Having grown up in a countryside village and now performing globally, how have those contrasting environments influenced your perspective and sound as an artist?

Growing up in that setting and with a creative family gave me time and space to create freely and for my own satisfaction. It also gave me a deep connection to nature and to solitude, which still grounds me now. At the same time, I’ve always had international ties through my family. Travelling and connecting with different cultures and possibilities has been a transformative part of my life. I now live in London too, so that’s another environment that’s part of me now. The contrast between quiet and chaos shapes a lot of what I write about at the moment and I carry both energies with me.

You’ve mentioned wanting to create music that balances vulnerability with strength. How do you protect your inner life while sharing so much of your emotional world through music?

I work a lot of my problems out through music so it’s essential for me to have a level of vulnerability in my songs. I want people to get to know me for who I am, so I am actually quite enjoying the thrill of sharing myself and being more open. That’s part of the meaning of the song Look At Me! I actually want to share more to be honest. My recent releases have had quite resolving and self-assured messages, so I’m looking forward to sharing other songs I have in the pipeline that explore different stages and faces of my experiences. 

You’ve shared stages with major artists and been praised by publications like COLORS and VIBE. How do you stay grounded in your artistic identity amid external recognition?

I’m really grateful to be seeing this recognition. I feel like every success is the result of an alignment and a choice I’ve made, so it’s empowering. The same way some setbacks are down to a misalignment. It’s really cool to read, see, hear other people discovering my music and just completely getting it. The vibe, the message, or both. It actually helps me stay grounded, because it’s all linking back to my artistic identity anyway. I have great people around me too, who are also grounded but completely on board with the vision and believe in me. Just have to keep on keeping on!

“Look At Me” is such a powerful statement. What do you hope listeners take away from it—not just about you, but about themselves?

Lyrical specifics aside, I definitely hope people feel the warmth and ease of this track and how it feels in so many different scenarios. It’s summer and personally I’m thriving when the sun is on me so I hope the song reaches anyone who feels that too! In terms of the message, it’s a big statement of self empowerment. For anyone who’s a confident introvert, anyone with big dreams, anyone who’s a deep thinker, anyone who’s experiencing positive transformation. The world will always have something to say, but you don’t need permission to shine.