Photo Credit: Samuel David Katz
Brooklyn-based group Juice shares their new single “Girlfriend Song,” lifted from their “Boy Story” project due out this fall. An exhilarating showcase of alt-rock, the track is fueled by punchy lyrics, incendiary guitars, and manic vocals. Sonically playful and lyrically sarcastic, “Girlfriend Song” prompts self-awareness as the main character of this story grapples with a loss of identity. With their “Boy Story” project Juice are craftsmen, experimenting more than ever with intricate productions and versatile songwriting. The record captures the many facets of Juice’s existence as both individuals and as a group, and “Girlfriend Song” serves as one aspect on the spectrum.
What’s your story as an artist?
It’s kinda like princess and the frog but at a school, and without any frogs.
What do you want your music to communicate?
We want people to connect with us and each other through our music. We’re hopeful people but it’s hard to be that way sometimes: you’re not alone in your head, though it often feels like it. Have fun, break a lamp, cry a bit, or whatever it is you do.
What are some sources of inspiration for your storytelling?
Living life, truly. But also Kanye at times.
Who is an artist that you look up to more than others today?
James Blake is the most talented man in the bizz. He makes me feel something new and intense with every stroke of his keys and growl of his voice.
What’s the record or artist that made you realize you wanted to be an artist?
Stevie Wonder
Tell us about your latest release and how it came about?
Girlfriend Song started as a guitar riff. We were hunkered down at our Airbnb and were swept away by the possibility of an absolutely right but unhinged rock song. The lyrics followed suit. It was all very natural and exciting.
What inspires your sound?
Our childhood. Our dreams. Some obvious artists that you may think of. But really each other.
What’s your favorite tune of yours?
It’s hard to pick a favorite so I’ll narrow it to this project. The track “Do You Really Feel” off of our new project tops the list recently. It’s so beautiful and full of energy. And I’m usually deep into some sad boy-ish so I’m happy to have this one.
Where are some things you really want to accomplish as an artist?
Beyond changing people’s lives and evolving as a writer and musician, I would really like to play Lolla (that’s for you XN)
Favorite lyric you ever wrote?
Some of my favorite lyrics are tucked away in my notebooks not in any song but maybe in a stream of consciousness exercise or in songs that are still being fed.
Was there ever a moment when you felt like giving up?
Our first few national tours were hard. Fun and filled with beautiful places and people, but tiring and draining. We were getting used to the reality of being a new touring act, and what it often entailed was 8 hour drives followed by shows to 2 people. But pushing through that has made me grateful for today while thickening my skin.
What is the best advice you’ve ever gotten?
Be a sponge.
Where do you think the next game changer will be in the music industry and entertainment scene?
This is a strange question. Game changer? I think it ought to be someone or something that tears your heart up. The world needs a “1,2,3 charge” type beat to heal our dying sense of worth. Something universal but also viciously personal.
