After garnering much praise and success with his previous single, fellow hard rocker AVATARI is back with a hot new song, ready to prove he’s not just a one-hit-wonder. His newest release titled “Fighter,” is a pure rock song through and through. Before launching his solo career, Ari Welkom was the frontman of several bands and is often compared to legends such as Elvis, David Bowie, and Mick Jagger. He also embarked on national tours and performed at renowned festivals including Outside Lands and SXSW among others, and his work has been featured in several TV shows and ad campaigns. He channels a dynamic swagger you haven’t seen/heard before, but he’s not really a face that needs a lengthy introduction.

With “Fighter,” AVATARI is taking the fight right to the frontlines. AVATARI’s signature style of classic rock blended with modern hard rock results in a powerful and unapologetic tune full of the good old spirit of rock and roll. Drums, strong guitars, and bass all come together to create an irresistible rhythm. Life is full of hardships, ups and downs. One day you could be on top of the world and the next standing next to ruins, but it’s important to never give up, and that’s exactly the message AVATARI is trying to convey here. No matter how hard it gets, you need to keep fighting! With this song, he is reminding us to stay strong and never give up. We need to stay positive and remember that no matter what life throws at us, we can overcome it. With determination and resilience, anything is possible.

Anna Azarov Photography

“So the song ‘Fighter’ is not meant to be taken literally. It’s not about war. Not on the physical plane. It’s about a spiritual war that we are all in the middle of, whether or not we know it. It’s the battle for our souls in this twisted, chaotic world that we live in. It’s about the war I fight every day with myself, inside my own mind. Telling myself that I am enough, that I am a good person, that the love in my heart is greater than the fear, and that my main job each day is to show up and do the very best job, be the kindest person I can be, and give the most love that I possible can.” – Ari Welkom

Don’t miss out on this rising rock legend. Stay tuned for any news and updates regarding his highly anticipated album release. Together, let’s become fighters and prove that rock and roll will always prevail. Join the ranks of this hard rocker as he paves the way for the future of rock and roll!