Acclaimed German producer / songwriter/ DJ Boys Noize (Alexander Ridha), fresh off the success of his recent album ‘+/-‘, puts his Midas touch to the test by reworking Sweden’s electro-post punk artist REIN‘s singles, ‘REINCARNATE’ and ‘RELEASE ME’, lifted from her latest album ‘REINCARNATED’.

Fusing elements of 90s rave culture, techno, punk and house, Boys Noize ups the ante on the original production giving it a new lease of life in his own inimitable style.

REIN says: “This is a dream come true for me to be able to work with Boys Noize. I have listen to him since I was in my early twenties with songs such as “Cerebral” with Pilo and “Openn” with Atom TM. I love how he combine EBM with Techno and making it sound fresh. He knows Carli Löf, the co-producer I worked with on my REINCARNATED album, And I had an idea of Boys Noize remixing or dub mixing some tracks from the album. All of the songs have potential to be club bangers. So I decided to write to him on Instagram and I didn’t expect him to answer me but he did and he loved the album and now we are here and I still can’t believe it!”

What’s your story as an artist? 

I grew up with music basically all my life, my family works with music. My dad is a producer and my half-brother is a producer. I wanted to be a good producer too, but I didn’t see many girls as producers when I grew up. I was watching Kraftwerk when I was 14 years old and that inspired me to create beats. My dad showed me the program Reason, in which I made music in secret. When I was 25 I thought it was about time to upload some tracks on Soundcloud and after that I got discovered and then I released an EP ”Rein” which got me signed to a record label. And from there my journey officially started. But in my opinion I feel my career really starts now! since I got independent, big tours and cool projects coming up! I have grown so much and got the pleasure to work with really talented people! 

What inspired this last release?

I had an idea of somebody that I look up to remixing some of my songs from my debut album.. I was very lucky when Alex answered me on IG! Thanks to Carli! It was so spontaneous! And he really felt It deserves to be played at the clubs! 

What are some sources of inspiration for your storytelling?

Life.. Break ups, Breakthroughs.. Struggles.. People.. Experiences.. Everything in my life I’m going through and thinking about.. sounds.. 80’s.. cult movies.. fashion…

Any funny anecdotes from the time you were recording or writing this?

I was in the studio with my co-producer who did the original version with me. 

We were working through his laptop that was old and one day his computer broke.. I was terrified because we were so close with finishing the whole album. We had to drive to some guy in the city who was a hacker, and when we greeted him, he was showing us his garage full of 50 stolen bikes for some reason. Do you need a bike? he asked me.

What’s your favorite place or environment to write?

In my bed.

What’s a record that shaped your creativity?

Nitzer ebb – Belief 

Who is an artist or band you look up to today?

Djedjotronic.. Extremely talented! 

Any future projects?

Yes, I’m working on an EP with Djedjotronic that I’m very excited about. US tour in spring 2022, Europe tour in the summer 2022..

What is your view on genres and music styles since you mix a lot of them in your music?

I hate being labeled, I don’t want other people to decide for me what kind of music I do and what I am. Nothing gets me more disappointed when people compare me with other bands or artists I’m nothing alike with. There was once a big band, I’m not going to say the name, but they said I should just give up on my dream to be anything different than what I was.. You are stuck now in this genre.. And that got me really sad. 

I want to be free in my creativity and do as I please but when there is a certain expectation of me then I feel I failed. Maybe next record I want to do something totally different, You know. Like what is the point of doing the same thing all over again? Music is about having fun. Music for me is a subject expression.. A freedom of expressions of emotions that you put on a soundtrack.. It’s so much more than genres. As Quincy Jones once said.. The only music I don’t like is bad music. But at the same time I can’t help myself trying to make the perfect clash between 80’s EBM baselines and electro.. So it’s like an ongoing battle against myself at times. It’s like I’m holding myself back.. Cause I could do so much more.. Even if others don’t believe it.

What does music and art mean to you?

Everything. It’s like breathing to me. It’s like trying to make some sanity of this insane world.

How would you describe your act in one word?

RAW