Rising Indonesian indie-pop singer-songwriter GANGGA is pleased to announce details of a brand new visual clip ‘This Love Will Never End’, the first in a series of videos lifted from the acclaimed new album ‘It’s Never Easy’.
A poignant, confessional thought piece, ‘This Love Will Never End’ delves into personal themes of love, separation and closure over subtle, laidback melodies and GANGGA’s hazy, emotive vocal delivery. He explains: “This music video tells about the final phase of a toxic relationship, where the boy feels like his love to the girl will never end, but he knows that the relationship isn’t going anywhere and is detrimental for both of them. This music video is the core story for this music video series.”
GANGGA goes on to add: “These music videos are all about confessing, acceptance and closure. I want to show how hard it is to love someone and to be loved by someone, how difficult it is to be in a relationship with pain, and the feeling of struggling alone. In these series of music videos you can see the ups and downs of a relationship. I want people to feel like they can relate to these music videos while listening to the meaning of each songs.”
