On the heels of her anthemic single “SHUT UP” which dropped late last month, Gen Z pop songstress Hayes Warner shares the accompanying, high-energy video. Directed by ROOK (French Montana, Saweetie, Roddy Ricch), the carefree video follows Hayes and her friends as they take on the town in a not-so-typical night out. Delivering a new sound for pop at large, the NYC native creates electrifying beats to jump around and scream to and melodic strains to cry in your car to.

“For the video, I was lucky to work with incredible directors Frankie Fire and Rook (French Montana, Saweetie, and Roddy Ricch) who helped me translate the song’s concept into the visual storyline I imagined. The video follows me and some friends during a not-so-typical night out and features two storylines: a carefree night clubbing with friends, and a girlboss energy that comes from a pre-planned heist scene.“

Says Hayes

“I’m so excited to be chatting with you! I came up with the idea of SHUT UP while eavesdropping a conversation my friend was having with a guy she liked.  She kept lightheartedly making fun of his T-shirt, and everytime he teased her back, she would respond with a playful “shut upppp.” When it came to SHUT UP’s production and melody, I wanted it to reflect the nervous-excited energy of flirting with someone new. With “SHUT UP,” my producers (Jackson Hoffman and Ryder Stuart) and I aimed to tap into the fun dancefloor energy that makes those Y2K songs so addictive. It’s a similar vibe I get when I listen to Y2K pop-punk bangers (Avril Lavigne, P!nk, Ke$ha, Fall Out Boy). 

“Aside from being a feel-good song, I want “SHUT UP” to remind people to have fun when they’re flirting. Sometimes I feel pressure to be overly nice or complimentary, but my authentic self wants to poke fun a little because that’s what I do with people I love. When it comes to flirting or dating, I want people to remember that they don’t have to fit the mold of what they think people want, but they should do what feels good and go from there.”

Upon the single’s release one week ago, “SHUT UP” amassed over 125k streams and landed major Spotify Editorial playlists including SALT, New Music Friday, NY Pop, Pop Right Now, and New Pop Picks. Two TikTok videos promoting the song have almost reached 1M views individually.