Natalie Shay has just unveiled the visuals to her latest single “New Wave”. The video follows the singer on her journey to catch that ‘New Wave’ feeling, the one you only get when you feel simply swept off your feet by somebody you meet. Throughout the video, Shay meets a host of new and exciting people who seem perfect… at first glance anyway. As she’ll discover, all come equipped with their own unique flaws. Shay will keep on trying to surf that wave, and we’ll be invited along with her on the journey. She’ll discover that the only wave that was ever worth catching was the one she’s been riding since the day she was born.
Natalie Shay is an indie-pop artist hailing from North London. The multi-award-winning musician has established an ever-growing presence and loyal fanbase through her explosive live performances and unforgettable anthems, recognising her as one of the UK’s hottest emerging talents. Her relatable lyrics touch on love, self-discovery and the everyday experiences of a twenty-something.
Combining her youthful and charismatic aura with her classical training and time spent at the prestigious BRIT School, Shay has finessed the ability to produce undeniably catchy music, whilst maintaining musical maturity. Compared to the likes of Haim, Little Comets and Fickle Friends, the Londoner has absorbed similar energy and dynamics within her new music, resulting in a sound that oozes with passion and allure.
Energised and glowing with her signature pop vibrancy, “New Wave” talks about the butterflies and excitement of entering into a romantic direction with someone. There is an uncertainty of not knowing how it will play out, but also a desire to remain in a bubble of amorous emotions. “New Wave” also touches on how the end of a relationship gives you a fresh slate to kickstart into a new chapter, better and wiser than before. Shay confides, “After a relationship, there’s that little period of time where you need to find your way, then the new wave comes and it’s a super exciting start of something new”.
“The video follows the singer on her journey to catch that ‘New Wave’ feeling, the one you only get when you feel simply swept off your feet by somebody you meet. Throughout the video, Shay meets a host of new and exciting people who seem perfect… at first glance anyway. As she’ll discover, all come equipped with their own unique flaws. Shay will keep on trying to surf that wave, and we’ll be invited along with her on the journey. She’ll discover that the only wave that was ever worth catching was the one she’s been riding since the day she was born.” Says video director James George Potter
