Lingoda, one of the top global online language schools, is partnering with Miami artist Alexander Mijares to celebrate Hispanic Heritage Month (Sept. 15-Oct. 15). By creating a unique mural that can be visited in Miami on 385 NE 79th Street, Miami, FL 33138, Mijares and Lingoda want to celebrate and highlight the richness and diversity of Hispanic cultures and languages.
With the mural, Lingoda is also looking to emphasize the importance of learning about each other, other cultures and ideas and celebrating each other’s differences and the richness that multiculturalism brings to our lives.
“Hispanic Heritage Month is the perfect time to come together and to celebrate languages, language learning and cultures – and what better way to celebrate than with an artist with deep roots in the Hispanic culture of Miami?,” says Aaron Seemann, Sr. Performance Marketing Manager, Global Lead at Lingoda.
“Mijares’ artwork is very vibrant, lively and colorful, strong and powerful – just like Lingoda envisions a world where all different languages and cultures are being celebrated,” he adds. “We see a great connection between Mijares’ work and Lingoda that will allow us to celebrate the beauty of Hispanic culture, multiculturalism as well as learning languages together.”
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- How did you come up with this collaboration?
Lingoda: We thought that Hispanic Heritage Month was the perfect time to come together and to celebrate languages, language learning and cultures. As an online language school, that’s exactly what we want to accomplish with our language learners every day.
We wanted to take part in Hispanic Heritage Month and celebrate and highlight the richness and diversity of Hispanic cultures and languages. And what better way to celebrate than with an artist with deep roots in the Hispanic culture of Miami?
With the mural, we were also looking to emphasize the importance of learning about each other, other cultures and ideas and celebrating each other’s differences and the richness that multiculturalism brings to our lives.
Mijares: When Lingoda approached me and told me that they wanted to celebrate Hispanic Heritage Month, I had to say yes. I’m always trying to find a way to promote latinos and their crafts. And with a partner like Lingoda helping to bridge the language gap was a no brainer. We need to always find a way to communicate and connect with others. Lingoda uses language and I use art.
- Why did you pick Mijares for this collaboration?
Lingoda: Mijares is very well-known in Miami and beyond and we knew immediately that he would be a great fit. With his roots in the Hispanic community in Miami and his artwork that is so vibrant, lively and colorful, strong and powerful, we immediately saw a great connection between Mijares’ work and Lingoda that will allow us to celebrate the beauty of Hispanic culture, multiculturalism as well as learning languages together. His vibrant artworks reminded us of how Lingoda envisions a world where all different languages and cultures are being celebrated.
Mijares: My style is very latino influenced from the subject matters that I paint to the colors that I use. I’m always trying to help and promote the latino community with my art and influence. And I try to celebrate Hispanic heritage all year round. And as an artist I have always used my influence to help others in need and give back to my community and or areas around the world that need help.
- What’s the mission of this collaboration?
Lingoda: Lingoda’s company mission is to build bridges around the world through language learning. And our collaboration and celebrating Hispanic Heritage Month plays directly into that. We’d love for visitors of the mural in Miami to picture multiculturalism and Hispanic culture and to understand that various cultures and languages together is what makes our world a more colorful, livelier, more fun and above all a better place.
We believe that language learning is the perfect tool to do just that – by breaking down the language barriers, we can bridge cultural differences, foster a world of inclusion and more understanding and bring people together.
- Why do you think language and street art make such a great combo?
Mijares: I think it’s a great combo because art is a language! Each style is someone’s way of communicating with others.
- What is the most important message that Lingoda wants to convey with its activities?
Lingoda: We’d like for everyone that visits or passes by the mural to get a positive vibe and outlook from the artwork and to be able to engage in the mural by becoming interested in celebrating Hispanic culture and the Spanish language. Again, we’d love for visitors to picture multiculturalism and Hispanic culture in the mural and to understand that various cultures and languages together is what makes our world a more colorful, livelier, more fun and above all a better place.
Mijares: I hope to bring smiles and unity to those who see my mural. I want them to feel a sense of pride being latino but also a sense of connection to other cultures and languages.
- Why do you think diversity and multiculturalism need to be emphasized in our society?
Lingoda: As a company we’d like to envision a world where language and cultural immersion can happen on-the-go or from the comfort of home. And to path the way to fluency to create a more connected and empathetic society. To build bridges around the world through language learning. And that’s exactly it – we need more understanding of each other, more empathy towards each other and to celebrate each other’s differences. And that’s where language learning can bridge the gap and help to do just that.
Mijares: I always think it’s important to always diversify and have multiculturalism because we take pride in our Hispanic heritage but also bring inspiration to others and vice versa.
- What are some other creative ideas and partnerships you have in mind for the future?
Lingoda: For the near future, we are working on a partnership that is all about tackling those New Year’s Resolutions. Almost all of us make them every day – finally going to the gym more, eating healthier and learning that new language – but do we stick to them? We want our language learners to know that we’re here to help them with their goals for the new year.
And another exciting collaboration that is in the works will be all about connecting with each other and building a true language learning community. Stay tuned!Mijares: I’m always trying to evolve as an artist, so I never know what’s next. But I will always try to grow as an artist and my brand. As long as it remains fun and my passion I hope to be doing this until my last breath.