A triumphant next step in a journey marked by an expansion of his creative bounds, “Lost” unleashes the Florida-bred singer’s piercing vocals and indelible songwriting. Alongside the single, today John K shares the official music video for the single, which was directed by frequent collaborator Erik Rojas (Dillion Francis, Jessie J).
The official video for “Lost” represents the time-lapse of a forever love, with flashes of a young couple growing old together crossed with their real-time adventures as their love evolves. Throughout, John narratives their journey through an impassioned performance.
“There are two themes. The verses are very zoomed-in and personal. You’re standing next to the love of your life, holding her hand, and looking at the sunset. The choruses and bridge zoom out to a bigger and more universal declaration of this realization. You’ve found the person you can’t imagine your life without. The only way to say it is, ‘I’d be lost without you’. Musically, we’re trying to create these moments.” “I want every word I’m singing to be believable.” “My biggest hope is to connect. I hope the tension, pain, growth, and love come out in this beautiful way. I want to write songs you can play at your wedding and keep coming back to for the rest of your life.”
