New pop sensation GRIPPA showcases her unique blend of catchy melodies and thoughtful lyrics, establishing her as an artist to watch. With guidance from industry veterans like Wendy Starland(Lady Gaga) and Mark Borino (Drake), the South Florida-based artist has been crafting songs that resonate with her generation. “Want That” is the latest example of her ability to blend pop sensibility with deeper themes.
“Want That” captures the essence of a carefree, fleeting romance, exploring the thrill of living in the moment without the weight of future expectations. With its infectious hook and a narrative that emphasizes immediate gratification over long-term commitment, the song offers a fresh perspective on modern relationships, making it a track that’s both relatable and provocative.
GRIPPA’s performance at New York Fashion Week on September 7th offered fans an exclusive preview of “Want That” during Malan Breton’s runway show, where she’ll perform at both the show and the after-party. “Fashion is everything to me,” GRIPPA says, reflecting her deep connection to the industry.
Growing up in Palm Beach Gardens, Florida, GRIPPA’s passion for music was evident from a young age. Influenced by icons like Lady Gaga and Celine Dion, she honed her craft at Florida’s Bak Middle School of the Arts and later at King’s Academy, where she began writing and recording her own music. After graduating this summer, GRIPPA deferred her acceptance to NYU’s Clive Davis Institute to focus on her burgeoning career.
As GRIPPA continues to rise, her strong identity and dedication to her craft set her apart. “I want my brand to be strong,” she explains. “When people hear or see something, I want them to think, ‘That’s GRIPPA.’”
