SON JUNG WAN Unveiled its Spring 2025 Collection “The Wonder of Diversity” at New York Fashion Week

Photographer: Kevin Tachman, Rodin Banica

On Saturday, September 7, SON JUNG WAN returned to New York Fashion Week to debut the brand’s S/S 2025 collection “The Wonder of Diversity” at the IAC Building in New York City.

The S/S 2025 collection, “The Wonder of Diversity,” captures a broad spectrum of creativity and beauty. Son Jung Wan will unveil new styles inspired by the enduring charm of retro mood and innovative spirit of postmodernism. This season’s collection celebrates the diversity of women’s beauty, showcasing a range of volumized silhouettes, a meticulously curated color palette– from Apricot Crush to Midnight Plum and Avatar Aqua, and intricately crafted appliqués, including beautifully articulated Sequins, Shiny Tulle and Embossed Jacquard to portray her own elegant medley of classic romance and contemporary edge. This season’s collection is set to be a captivating display of artistry.

SHOW CREDITS:

Production: Freesmeier Projects

Stylist: Deborah Watson at Walter Schupfer Agency

Director: Lynne O’Neil at Hula Inc.

Casting Director: Chad Thompson at communa-k inc.

Public Relations: Krupp Group

Music Director: Laurent Vacher at Labtonic

Makeup: Jet Yang for Bobbi Brown Cosmetics

Hair: Matthew Curtis for Goldwell

Nails: Nails by Pattie Yankee and Team Pattie Yankee Products

Dressers: Barbara Berman Backstage

Scenic: ReadySet