Brooklyn alt-indie pop artist JULESY is steadily carving out her corner of New York’s indie underground, balancing intimacy with edge, polish with rawness. Following the announcement of her debut full-length Flip the Bed (out October 17 via Strong Place Music), JULESY returns today with her newest single and video, “Blue Lie.”
At first listen, “Blue Lie” floats like a hazy indie-rock dream—washed-out guitars, bittersweet melodies, and a nostalgic glow. But lean in closer, and the song cuts with striking precision: a slow-motion dissection of a relationship quietly unraveling. JULESY sings, “Can’t you see I’m reeling from what I can’t swallow down,” a line that lands with the sting of something lived but not yet processed.
“‘Blue Lie’ is maybe one of the oldest songs on this album,” JULESY explains. “It came at the beginning of the end of a big relationship, before I realized it was ending. I was really self-critical and felt like I didn’t know who I was anymore. I was listening to a lot of Rocket-era Alex G and early Radiohead, and I think that grittiness came through in the song. What really brought it together was the outro — when we added that break with the drum machine. Since the lyrics are so honest and pretty sad, both Sahil and I wanted to contrast that with lighter, almost playful production. The ‘la la las’ and twangy guitar line in the chorus were our way of balancing the heaviness.”
That balance—between the heavy and the playful, the devastating and the hooky—is already becoming JULESY’s signature. Raised in a household of creativity (her father a film composer, her mother a voice teacher), she grew up surrounded by instruments, soundtracks, and the freedom to explore. “I’m not really trying to write about my life,” she says. “I’m writing through it—as a way to make sense of what I can’t say any other way.”
Flip the Bed promises to expand this duality across an entire record. With sonic nods to Imogen Heap, Alex G, and even They Might Be Giants, JULESY refuses to land neatly in one lane, instead building a world where folk-pop fragility collides with punk energy and indie grit. Singles like “Blue Lie,” alongside earlier releases “Heart on the Line” and “Disco Cowgirl,” are only the first brushstrokes of a debut that feels both magnetic and deliberately in-process.
The buzz is already catching on. Earmilk praised her as “intimate yet edgy, polished yet raw,” while Northern Transmissions noted her ability to explore “the liminal emotional spaces many artists leave untouched.” From outlets like Spill, Pop Dust, and That’s Good Enough for Me, the consensus is clear: JULESY is an artist to watch, crafting anthems that feel as fragile as they are unforgettable.
As Flip the Bed approaches its October release, “Blue Lie” offers a glimpse into the raw honesty and playful contradictions that define JULESY’s work. It’s a breakup song that refuses to stay sad, a confession that doubles as a celebration of survival, and an introduction to an artist who thrives in the messy, magnetic in-between.
✨ Flip the Bed arrives October 17 via Strong Place Music. Watch the “Blue Lie” video and stream the single now.
