Brisbane, Australia based indie-pop riser Asha Jefferies announces her debut album, Ego Ride, set to release on April 12th of this year. To mark the announcement, she shares the apex of euphoria from the album, “Brand New Bitch.” It lies between the intuitive anthemic rock of Tom Petty and the thrilling ease of emotion that comes to Gracie Abrams or Olivia Rodrigo.

“We shot this music video over 4 days across many locations in Meanjin leaving many passer-bys wondering – why is she wearing a bike helmet? Why is he annoying her with a balloon? Why is she being splashed with a bucket of water? The result is Brand New Bitch, a story of getting free and moving on.”

 

Ego Ride is a story of growth and opening. A collection of songs that embody joy, heartbreak, playfulness, tenderness, light, grief, loss and most importantly change. It is not a break up album, it is an album about what happens from a break up. It’s a story of identity revelations and breakthroughs, sparked by heartbreak. It is a story about leaving toxic trapped partnerships, leaping open armed into community and friendships and the discovery of the queer self.