Los Angeles-based art-pop artist Kit Major shares the music video for "When the Drugs Don't Work"

Kit Major is a Chicago-raised, LA-based art pop performer and songwriter. She’s been on the scene for two years since launching her career with her debut single, “Strawberry Milkshake”. Kit’s music exists not only to ignite a dance floor, but as a way to sort out her emotions. Originally into acting and writing scripts, she didn’t consider recording music until college.

“I’ve been using my imagination for as long as I can remember. I grew up as a theatre kid and music lover because of my parents, but I really started writing music when I was in middle school after getting my first electric keyboard.” She reveals

With her last track, Kit Major takes a more introspective stab at her signature dark, electropop sound. Blending driving dance beats and thumping hyperpop-influenced synths, Kit Major creates an intoxicating elixir of soundbites and grit.

The music video dives into the psychological turmoil at the heart of the track with a hyper stylized touch. Spotlights wander through a funhouse version of Kit’s childhood home, hunting down our protagonist, who we find trapped behind bars, downing teardrops from teacups and champagne from the bottle.

“When The Drugs Don’t Work” music video was just released on April 28th! I got to create it with my best friend and roommate, Noël Dombroski who directed, designed, and edited the entire video during quarantine! I wrote WTDDW from a darker place, so we wanted to create a twisted fairytale for the video’s storytelling.”

And adds: “It was cathartic to write, so visually I wanted it to be something light, fun and freeing. Life isn’t supposed to be this hard and sad, there should be joy and freedom too. Don’t take things too seriously or literally. I write about my depression to be able to dance about my depression.”

Simultaneously unnerving and stimulating in a Paranormal Activity-meets Alice in Wonderland aestheticism, the music video for “When the Drugs Don’t Work” dives into the floating images of a mental breakdown with a fever dream lucidity.

She loves “playing dress up so my style is constantly changing and reflecting my moods. I’m very inspired by 70’s and 80’s fashion. I love my platform heels, shoulder pads and colored suits.

Being able to write is what makes her feel whole.

“There’s freedom in creativity because you are making a brand new world of your own. It doesn’t need to apply to the rules in this universe. You can write about what you’re feeling while mixing it with memories and feelings from others. I’ve recently gotten back into songwriting from personal stories and there’s something really powerful in that.”