photo credit: Images provided by Josh Williford

Josh Williford a.k.a. The Rapping Chef established a massive platform of over 1.3M+ followers with his entertaining-yet-appetizing remixes to your favorite rap songs. Earning over 10M+ likes across his videos, The Rapping Chef has been featured in Rolling Out Magazine and The Kelly Clarkson Show, where he was interviewed about his viral TikTok success. Williford also received a rare co-sign from Gordon Ramsay, who complimented his cover to Drake and Jay-Z’s “Pound Cake” as he whipped up a golden creme brulee. His viral success also landed him a partnership with restaurant chain Denny’s, where he debuted his Brisket-All-Melt recipe on their menu. 


My Smoked Lobster-Tail Scampi on the Ninja Woodfire Outdoor Grill was fire #SponsoredbyNinja This grill is compact and versatile. It was easy to use and so simple to add authentic smoky flavor to the lobster! This grill made creating this dish faster & easier than using a leading smoker. Check it out at the link in bio! I am also participating in the #NinjaWoodfireChallenge for a chance to co-host a giveaway with @NinjaKitchen for a #NinjaWoodfire Outdoor Grill. Like this post and help me win! #TheRappingChef

♬ It’s a track for hip-hop and rap(808742) – DJ /Trackmaker TAKUYA

How did you come up with the idea behind The Rapping Chef?

I knew I wanted to make cooking content because I love to cook — but I wanted to be different, so I added a spin on it.

In what ways has being a TikTok star changed your life?

I’ve been partnering with brands that I use on a daily basis, which is mind blowing.

Would you do anything differently if you could go back?

Yes, I would’ve started posting during the pandemic instead of the year after. I think my community would be a lot larger now.

What inspires you for your content?

I love seeing all of my followers’ reactions and reading their comments — people are hilarious! 

What’s the main purpose of your creativity? Is there a message behind what you do?

I love when someone says “that looks easy I can do that.” I love being an inspiration. 

What are your plans for next year?

To work with more brands and put out a cookbook.

What’s your advice for a healthy relationship with TikTok and social media in general?

Don’t follow trends, create your own