photo credit: Images provided by Josh Williford
Josh Williford a.k.a. The Rapping Chef established a massive platform of over 1.3M+ followers with his entertaining-yet-appetizing remixes to your favorite rap songs. Earning over 10M+ likes across his videos, The Rapping Chef has been featured in Rolling Out Magazine and The Kelly Clarkson Show, where he was interviewed about his viral TikTok success. Williford also received a rare co-sign from Gordon Ramsay, who complimented his cover to Drake and Jay-Z’s “Pound Cake” as he whipped up a golden creme brulee. His viral success also landed him a partnership with restaurant chain Denny’s, where he debuted his Brisket-All-Melt recipe on their menu.
How did you come up with the idea behind The Rapping Chef?
I knew I wanted to make cooking content because I love to cook — but I wanted to be different, so I added a spin on it.
In what ways has being a TikTok star changed your life?
I’ve been partnering with brands that I use on a daily basis, which is mind blowing.
Would you do anything differently if you could go back?
Yes, I would’ve started posting during the pandemic instead of the year after. I think my community would be a lot larger now.
What inspires you for your content?
I love seeing all of my followers’ reactions and reading their comments — people are hilarious!
What’s the main purpose of your creativity? Is there a message behind what you do?
I love when someone says “that looks easy I can do that.” I love being an inspiration.
What are your plans for next year?
To work with more brands and put out a cookbook.
What’s your advice for a healthy relationship with TikTok and social media in general?
Don’t follow trends, create your own